Fans Edge
Fans Edge App
Scroll to learn more
Client
Fans Edge
Market
United States
Main objective
Brand Activation
As a UX/UI designer working on the FansEdge app, my objective is to create an intuitive and visually appealing e-commerce experience for users. I’ll prioritize function, optimize form layouts, enhance readability, and ensure seamless navigation. By understanding our target audience and their needs, I aim to design an app that not only drives sales but also builds trust and loyalty among users. Let’s craft an engaging platform that bridges the gap between fans and their favorite products!
Bridging the Gap for Passionate Fans
To address the current gap between passionate fans and reliable jersey sources, we propose designing an intuitive online app. This platform will directly connect American sports enthusiasts with reputable vendors offering an extensive selection of jerseys. Catering to a diverse audience, it will stock the latest kits sought after by international club supporters, alongside classic jerseys for those who cherish national sports history. Additionally, personalized options for customized jerseys will cater to fans seeking a unique touch.
Insights from the Field
My research approach combined quantitative and qualitative methods surveys and interviews to understand the needs and pain points of our target audience. We also conducted secondary research to access the market for FansEdge. The survey revealed a loyal, diverse audience (95% international club fans, with some American League interest) with varying purchase frequencies. Users expressed interest in solutions addressing jersey authenticity and limited selection. Key priorities included a user-friendly interface, reliable delivery, and secure payment options. EdgeFans can capitalize on this market opportunity by partnering with reliable vendors, curating a selection, and prioritizing a seamless online experience.
Testing with Real Fans
We created low-fidelity wireframes and tested them with real fans to gather feedback and identify flaws before moving to the design phase. By involving actual users, we ensured that the app’s layout and interactions align with their expectations and preferences.
Typography, Colors, and Icons
Our design guidelines focus on creating a cohesive visual identity. We carefully selected typography, colors, and icons that resonate with sports fans. Bold, legible fonts convey energy and excitement, while a vibrant color palette reflects team spirit. Icons were designed to be intuitive and consistent throughout the app.
Finalizing The Design
With attention to detail, we finalized the UI for FansEdge. By prioritizing user needs, fostering trust, and delivering a smooth experience, the app empowers fans to proudly represent their teams. Whether it’s the latest jersey from a favorite club or a classic piece of football history, EdgeFans offers a curated selection. Enjoy secure payment and a hassle-free shopping experience all in one place.
Launching Fans Edge
FansEdge is more than just an e-commerce app. It’s a connection point for fans nation-wide. By offering authentic sports jerseys, it effectively bridges the gap between international supporters and their favorite teams. Whether you’re cheering from the sidelines or celebrating a victory, FansEdge ensures you’re wearing the real deal. Don’t wait—start supporting your team today and wear your passion proudly!
